Escape Velocity

“Read this book to learn how to create a company as powerful as Apple.”—Guy Kawasaki, former chief evangelist of Apple

In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome the pull of the past and reorient their organizations to meet a new era of competition. The world’s leading high-tech business strategist, Moore connects the dots between bold strategies and effective execution, with an action plan that elucidates the link between senior executives and every other branch of accompany. For readers of Larry Bossidy’s Execution, Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’s Crush It!, and for anyone aiming for the pinnacle of business success, Escape Velocity is an irreplaceable roadmap to the top.

This essential guide for senior executives lays out a new playbook for corporate strategy:

* The Hierarchy of Powers: Master a five-level framework—from Category Power to Execution Power—to diagnose challenges and align your entire organization for market leadership.
* Strategic Portfolio Management: Apply the Three Horizons model to escape the innovator’s dilemma, rebalance your company’s portfolio, and fund the next generation of growth.
* Sustainable Competitive Advantage: Learn how to make asymmetrical bets on your company’s crown jewels to create unmatchable offers that leave the competition behind.
* High-Impact Execution: Go beyond theory with a concrete action plan that connects bold strategies with effective execution, ensuring your vision becomes a reality from the top down.